Google Tapping TiVo to Sell TV Ads

Google will partner with TiVo to sell ads and analyze viewer data.  TiVo is a brand of digital video recorder (DVR) that was introduced in the United States and is now also available in the UK, New Zealand, Canada, Australia, Mexico and Taiwan.  It provides an electronic programming guide or EPG and other features such as Season Pass recordings, which ensure viewers not to miss any episode of their favorite TV programs.  TiVo also features WishList searches that allow the viewer to find and record programs that match their interests.  The data-sharing partnership will allow Google to access TiVo’s second-by-second viewing data. This will provide assurance to advertisers, who buy their TV ads through Google, that they will only pay for the ads that customers actually watch.  This scheme makes total sense considering Google’s pay-per-impression online advertising model.

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