The Good Old Television is Here to Stay

Television viewing remains strong (in the U.S.) compared to viewing through online and mobile devices.  This is according to Nielsen’s latest A2/M2™ Three Screen Report, a quarterly viewership analysis report on the three screens – TV, Internet and mobile.  The report covers figures for the third quarter of 2009 that shows how much time the average viewer spends per week.  Here are the results:

* The average viewer watched 31 hours of TV per week, with 31 minutes spent in  DVR playback mode.
* The average consumer spent 4 hours on the Internet and watched online video in 22 minutes.
* The average consumer spent 3 minutes watching mobile video.

The results are somewhat surprising because this show that Americans still prefer the good old television despite the increasing availability of online and mobile contents.  The report also shows a significant year over year increase in time spent for DVR (up 21.1%) and online video (up 34.9%) in the third quarter of 2009.  What this indicates is viewers are not actually replacing the television as their viewing medium but rather are adding other platforms, depending on availability of type of media (online or mobile) on time of viewing.

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