Experience the Actions in 2010 FIFA World Cup Thru 3D TV

This will be another first in history.  The 2010 FIFA World Cup, to be held in South Africa next year, will be broadcast using 3D TV technology. FIFA announced that it had signed a media rights agreement with Sony to deliver 3D images from up to 25 matches of the 2010 FIFA World Cup. This means viewers watching the matches on Sony’s 3D products will for the first time experience the visual clarity of the action as if they were on the stadiums themselves. “This propels the football fan into a whole new viewing dimension and marks the dawning of a new era in the broadcasting of sport,” said FIFA Secretary General Jérôme Valcke. Sony Pictures Entertainment will produce and distribute the official 3D film of the 2010 FIFA World Cup South Africa after the event.